History of Purple Parking
Purple Parking was the brainchild of Michael Inwards who set up a Park and Ride service to Heathrow Airport when he identified a clear demand for a cheap and reliable means of transportation to and from the airport. At that time, as Heathrow Airport expanded, traffic in and around the area increased dramatically and Michael realised that there would be a market for a service that enabled travellers to avoid the inconvenience of traffic congestion by offering them a place on the perimeter of the airport to park their vehicle and then providing a frequent bus service for their onward journey, which would lessen the stress of travelling. Consequently, in 1990 Michael, together with Ken Rayne set up the fledgling business called Secure Storage at Brent Road in Southall with three buses and less than a dozen staff.
The business expanded rapidly and over the next five years, more buses were acquired and more staff employed, and Purple Parking were in the process of building up a loyal customer base. As many of our customers were businessmen, the Purple Parking management realised that there was a demand for a chauffeur service and so in 1995 the Meet and Greet service was introduced, offering customers the opportunity to be met at the airport by a driver, their vehicle collected on the day they travel and then returned to them at the airport on their arrival back at Heathrow. In 2000 the decision was taken to change the name of the company to Purple Parking, as we felt that the title Secure Storage was too generic and Purple Parking had more possibilities as a brand name. It was in 2002 that Purple Parking was able to provide parking for travellers nationwide, offering booking facilities for all the major airports in the UK.
From the date of its inception, Purple Parking has striven to constantly update our systems and revise procedures to improve the service that we provide. Over the years all areas of the business have been reviewed, new technology utilised and security constantly evaluated to ensure that that the best possible facilities are available. Despite our rapid expansion, Purple Parking has remained a family concern that continues to focus on customer service. From our humble beginnings in 1990, we now employ around 650 staff and offer additional facilities such as car washes. Our name is synonymous with the notion of a quality service at competitive prices and as a result, many blue chip companies have been using our facilities for many years, as well as the close relationship that we enjoy with all the major travel management companies. The company's security procedures are evaluated annually and each year Purple Parking has been awarded the ParkMark Award (formerly AA/Police Gold Award) for security.
On an annual basis, Purple Parking will provide parking for over a hundred thousand customers with our Park and Ride service and in excess of another hundred thousand with our Chauffeur service. Over one million customers every year use our facilities and during the time we have been trading we have handled every make, model and colour of vehicle. It has always been our intention to reward our customers for their loyalty and in 1995 we introduced our members club which offers discounts and other benefits, including air miles.
In recent years we have made numerous technological improvements to our operation, including the introduction of an up to date, adaptable booking system and a state of the art camera tunnel to provide maximum security for our customers. In addition our innovative new website guarantees that the customer is booking the best possible service at a competitive price. Purple Parking is one of the biggest names in the industry and, using our extensive experience acquired over the last seventeen years, is proud to offer a reliable, high quality service with award winning, police approved security at economical prices.